Powering InPay’s growth with a high-performance website
Client
inpay
Sector
Payment solutions
Date
2025
Areas
Assess, Plan, Implement
InPay
Inpay’s new website now reflects their updated brand, helps strengthen their position in the market, performs better and makes it simple for clients to connect with them.
Inpay’s website wasn’t keeping up with their growing business and evolving brand. They needed a user-friendly, interactive site that made it easy for clients to understand and connect with their services. We created a website on a tight deadline.
Imagine needing to send money across borders quickly and without high fees. That’s the problem Inpay set out to solve when they started in 2008. The company has over 200 experts who process millions of transactions each month. Inpay makes global payments faster and more efficient. It has been recognised as Denmark’s fastest-growing company and a leading European fintech. They are changing how the world moves money.
Assess
Inpay’s new website had to match their fresh look. Another priority was making it easy for visitors to understand what they do, who they help and what makes them unique. They wanted an interactive experience. There was a tight deadline due to an upcoming event where the website needed to showcase their advancements.
When we looked at their existing website, we saw that it was cluttered and didn’t clearly explain Inpay’s main services or who their clients were. It wasn’t reflecting the exciting changes happening in the company. We knew the website needed to showcase these changes clearly. Our goal was to reorganise their services in a straightforward, easy-to-follow way. We wanted users to find what they needed without any hassle.
Plan
We suggested tackling the project in stages to keep quality high while meeting the deadline. First, we’d launch the basic version of the site to ensure everything worked smoothly. We’d add the flashy features like animations and transitions afterward.
We put ourselves in the shoes of Inpay’s website visitors. Who are they? What are they looking for? We mapped out different user journeys to make sure everyone could find what they needed quickly and easily.
Next, we organised the content logically. We made sure the web addresses (URLs) were easy to understand for both users and search engines. This way, visitors and potential clients could find information effortlessly. It was also important that Inpay’s team could easily explain what they do on the website and share important content seamlessly.
We also focused on website forms. We thought carefully about where to place them and what questions to ask to make them user-friendly. Depending on what users selected, their information would go to the right team at Inpay, helping them respond more effectively.
Implement
We built the Content Management System (CMS). We set it up so Inpay’s team could easily manage and update content without any fuss.
At the same time, we worked on the front end — the part of the website visitors see and interact with. We used WordPress to build pages that looked great and were easy to navigate. We got them ready for the cool animations we planned to add later.
We launched the full site without the animations first. Then, within two weeks after the launch, we added the animations and transitions.
- We included features that would benefit Inpay:
- Inpay’s new CMS features live previews, so their team can see updates as they happen — no more guessing how things will look
- Inpay can tweak their landing pages for different campaigns or audiences all on their own
- We linked the website seamlessly with their CRM and marketing platforms, simplifying customer management and marketing tasks
- The website’s new structure is optimised for search engines, making it easier for more potential clients to discover Inpay
A faster, user-friendly website that drives new business
Our redesign captures Inpay’s updated look and feel, transforming their website into an appealing and interactive platform. Users can now easily find what they need and engage with Inpay directly.
By aligning the site with their new brand and enhancing usability, we’ve helped Inpay stand out as a dependable and clear choice for managing cross-border payments.
Better performance, happier visitors
The site now loads faster, works better for everyone and is kinder to the planet:
- Mobile browsing is noticeably smoother. Everyone gets what they need faster.
- Desktop users experience a crisper, more responsive interface.
- Accessibility is better. The site is friendlier for all users.
- Carbon usage decreased by 17.2% (because every little helps!)
We also provided easy-to-follow guides and documentation. Inpay’s team can update the site without needing our help. They can see changes in real-time, making it easy to keep the content fresh.
We met their tight deadline, delivered a high-quality website and helped Inpay strengthen their position in the market.