Christian Fischbacher

Christian Fischbacher is a family owned global company which has been at the heart of Swiss textile manufacturing for two centuries.

During a recent restructuring exercise, Telescopic was selected to develop two distinct, but closely integrated websites for the different divisions of the business: Fabrics and Bed & Bath. These would showcase Fischbacher’s range of fabrics and homewares, provide inspiration for consumers and drive potential customers to their local dealers.

Challenge

As a global business, with a majority of customers in German speaking countries, and an enormous product range, Fischbacher needed a powerful CMS to manage their product catalogue and site languages (English, Deutsch, French, Italian).

Christian Fischbacher Fabrics Bed & Bath
Christian Fischbacher Fabrics Bed & Bath Deutsch Language Account Registration

Process

We selected Magento as the most appropriate CMS, offering robust content management and update tools which could be used across Fischbacher’s multidisciplinary internal team.

The sites make extensive use of Fischbacher's library of impressive high resolution imagery. All visual content is optimised to ensure the best balance of quality and load speed on different sized devices (desktop, tablet and mobile). This contributes to good SEO ranking and great user experience.

As Fischbacher fabrics are sold through a range of global dealers, the site includes a sophisticated store locator to help users locate their nearest stockist as quickly as possible. In addition, the site includes user registration which allows users access to favourite lists, press pack downloads and information about stock levels. This function is primarily used by retail partners and the media.

Christian Fischbacher Fabrics Bed & Bath Luxury Bed Linen Beige
						
Christian Fischbacher Fabrics Bed & Bath Mobile Site Bed Linen Collection
									
Christian Fischbacher Fabrics Bed & Bath Mobile Site Burger Menu
									

We need a lot of support for our website and working with Telescopic has made our lives so much easier. They are very service oriented, great at sticking with the schedule and budget and they have really helped streamline our large data updates.

Sherry Azimi

Marketing Manager

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